MKTG1073 - Marketing and Sales

Administration

Description

Description

This course will allow the student to acquire basic knowledge in the field of sales and marketing, in order to be able to make the promotion of his company and its products.

Objectifs

Understand the basic marketing concepts
Know the development process of a marketing strategy
Understand the impact of the management of relations on sales to clients
Know the promotion tools for a business with limited budget
Understand the importance of diversifying the company's revenues
Know market diversification strategies for the fisheries, forestry and agriculture sectors
Know products supply strategies at national or international level
Know the basics of online sales

Aperçu du contenu

Marketing concepts and principles
Marketing strategies
Brand name and image
Systematic, efficient and profitable customer relationships management
Promotional and marketing tools
Diversification of sales revenue
Market diversification for the fisheries, forestry and agriculture sectors
Products supply strategies at national or international level
Online sales: benefits, creating a service, order processing, payment and delivery

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