Marketing and Sales

Description

Basic concepts of marketing and sales; marketing strategies, delivery strategies, products diversification strategies and market diversification strategies.

Objectives

• Understand the basic marketing concepts
• Know the development process of a marketing strategy
• Understand the impact of the management of relations on sales to clients
• Know the promotion tools for a business with limited budget
• Understand the importance of diversifying the company's revenues
• Know market diversification strategies for the fisheries, forestry and agriculture sectors
• Know products supply strategies at national or international level
• Know the basics of online sales

Content Overview

• Marketing concepts and principles
• Marketing strategies
• Brand name and image
• Systematic, efficient and profitable customer relationships management
• Promotional and marketing tools
• Diversification of sales revenue
• Market diversification for the fisheries, forestry and agriculture sectors
• Products supply strategies at national or international level
• Online sales: benefits, creating a service, order processing, payment and delivery