Marketing and Sales

Description

Basic concepts of marketing and sales; marketing strategies, delivery strategies, products diversification strategies and market diversification strategies.

Objectives

  • Understand the basic marketing concepts
  • Know the development process of a marketing strategy
  • Understand the impact of the management of relations on sales to clients
  • Know the promotion tools for a business with limited budget
  • Understand the importance of diversifying the company's revenues
  • Know market diversification strategies for the fisheries, forestry and agriculture sectors
  • Know products supply strategies at national or international level
  • Know the basics of online sales

Content Overview

  • Marketing concepts and principles
  • Marketing strategies
  • Brand name and image
  • Systematic, efficient and profitable customer relationships management
  • Promotional and marketing tools
  • Diversification of sales revenue
  • Market diversification for the fisheries, forestry and agriculture sectors
  • Products supply strategies at national or international level
  • Online sales: benefits, creating a service, order processing, payment and delivery